Quick tip: how to arrange booths differently at your next trade show – so everyone can be happy!

Has this happened to you?
Maybe you have had to work a booth at a trade show. You wonder why the other booths – those near the bar, the food, or in the first few aisles – seemingly get all the traffic. You feel like the location of your booth is somewhere in the Sahara Desert.
I noticed a different setup at a recent trade show where I was the keynote speaker. And I wondered why every association doesn’t use it.
Do you know how, near Halloween, pumpkin farms set up mazes of cornstalks that the kids love to run through?
That is exactly what this association did for its exhibitors and participants! To enter (or exit) the conference hall, each participant went through a maze, not of cornstalks, but of exhibitor booths.
In that way, each exhibitor had an equal chance to connect with each participant as they passed by.
No more avoiding the trade show booths by staying away from the food and drink, not noticing any booth way back in the corner, or only going through two aisles of booths and then leaving.
Could this setup help you design the trade show area at your next conference?